The Lancashire Way Launch
LCCC Foundation, Lancashire County Cricket Club and Lancashire Cricket Board are working in partnership to deliver six joint venture projects in 2013 to inspire communities through cricket. The projects were launched at the Indoor Cricket Centre, Old Trafford to Foundation Ambassadors, invited guests and media.
Under the title, ‘The Lancashire Way’ all three parties will be working closely together to promote inclusivity and to raise the participation levels of cricket across our region through six key initiatives:
• Disability Cricket - Highlighting the good work we already do for cricketers with disabilities. A table Cricket League and Festival with local special schools and competitions will be held across Greater Manchester, Merseyside and Lancashire involving over 250 disabled cricketers.
• Girls’ Cricket Programme - Highlighting the excellent work we do with girls’ cricket with the aim of increasing participation levels.
• Ethnic Minority Cricket – An X Factor style recruitment drive aimed specifically at players from a South Asian background with nominations from multiple areas.
• Introduction to Cricket Scheme for Adults - This four-week course is aimed at adults who have never played cricket before, with the ultimate aim of increasing adult participation in the sport.
• Corporate 6-a-side Competitions - Our 6-a-side competitions are for mixed teams (at least 1 female player per team) and are aimed at local businesses to highlight the fun of playing cricket.
The Foundation Ambassadors attended including Phil Neville, Mark Chapman, Sgt Rick Clement, Alex Winters, Kyle Hogg, Tom Smith, Tom Bailey, Andy Burnham MP and Peter Reid to support the launch but also to get involved and brush up on their batting skills.
Other guests included England Cricketer Lydia Greenway, Adam Bogdan Bolton Wanderers FC and players from the England Physical Disability Squad - Callum Flynn, Matthew Partington, Rob Southall and Waqas Khan plus girls from Urmston Grammar School.
Two Special Schools – The Birches School from West Didsbury and New Bridge School from Oldham were also invited to the launch for a game of Table Cricket to show our guests how exciting the game is and our Young Trustees were also in attendance to film the event and did a great job in interviewing the Foundation Ambassadors.
The Foundation knows that cricket is important to Lancashire people and collectively all 3 partners have a responsibility to ensure that all communities can access cricket. By working together, we can achieve more, than by working alone. We want to open up cricket to all communities, from Playground to Test Arena. We want people to experience everything we’ve got to offer at Emirates Old Trafford.
We’re more than just a cricket club!!