Tue, 7th October 2014



Investment platform and stockbroker services provider AJ Bell has reaffirmed its ongoing commitment to Lancashire County Cricket Club with a £10,000 donation to the LCCC Foundation as part of its ‘Hit for 6K Charity Challenge’.

The challenge was issued to batsmen, who were encouraged to make the ball strike one of four ‘AJ Bell Hit for 6K Charity Challenge’ signs that were placed around the boundary at Emirates Old Trafford during T20 games. Even though nobody managed to hit one of the signs, AJ Bell decided it was still happy to ‘stump’ up the £6,000 prize money – plus an additional £4,000 – in support of the LCCC Foundation’s fantastic community work.

Billy Mackay, AJ Bell’s Marketing Director, described his company’s motivation for making the donation: “We have had a strong connection to Lancashire County Cricket Club since acquiring naming rights for the ‘AJ Bell Players & Media Centre’. It’s been a very successful partnership thus far, so when we learned about the great work the LCCC Foundation does for communities around the Manchester area, we were keen to get involved.”

The cheque was presented by Shane Cashin of AJ Bell to LCCC Foundation Chairman James Sheridan at the LCCC Foundation Gala Dinner and LCCC ‘Player of the Year Awards’, which were held at The Point on 27 September.

Sandy Mitchell, LCCC Foundation Head of Community Development, described his delight at the generous donation:
“The LCCC Foundation uses the power of cricket and of LCCC to motivate, educate, inspire and improve the health and wellbeing of the local community. Through the delivery of a wide range of health, education, heritage, community cohesion and cricket development projects, programmes and events, the Foundation is working to position LCCC as an integral part of the community landscape and this incredible contribution from AJ Bell will allow us to continue to make a significant difference to the communities we work with.”
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