Wed, 7th August 2013

The Foundation at The Ashes


As well as the England team, the Foundation also had a successful  five days over The Ashes test held here at Emirates Old Trafford. We met thousands of England and Australian fans who were all in good spirits and most importantly happy to support the Foundation by donating in some way.

On each day of the Test Match the Foundation had a stand in the Ground so visitors could come and say hi and find out more about the work the Foundation does in the community. We shared the stand with representatives from Crimestoppers , Bowel Cancer, Men’s Health and Smoking Awareness to give out much needed information and advice to the crowds.

You may have also seen some amazing artwork in the ground opposite The Point, our Young Trustees spent the last couple of weeks working with local graffiti artist Russell Meehan to create some bespoke pieces of art reflecting the work we do as a Foundation. The Young Trustees had to pitch their initial ideas to Chief Executive Daniel Gidney in the Boardroom and luckily he said ‘You’re Hired!’ so the artwork now takes pride of place for all to see. Ambassador Joe Hart popped out to have a look during his visit and was amazed by the quality of the murals. The artwork will now stay at Emirates Old Trafford for years to come.

At the start of every days play a local school chosen from the ‘Ashes Schools Challenge’ programme, an ECB initiative we are supporting, were given the opportunity to perform the Guard of Honour for the England team. The Schools were initially enrolled after they attended our Open Day in May. Well done to Arlies Primary School from Stalybridge, Windermere CofE Primary School and Brimrod Primary from Rochdale – we hope you enjoyed your moment in the spotlight!

Also getting some pitch action on Day 2 were Chant Productions and MYUK, a local choir who draw their members from schools and colleges across Manchester. The LCCC Foundation are currently working with Chant Productions to combine music and sport to engage young people in positive activities. The choir performed three stirring and patriotic songs to the 25,000 strong crowd, giving them memories to last a lifetime.


Up in The Point we had specially invited guests each day to enjoy a day’s play and the amazing hospitality the venue has to offer.  Ambassadors Andy Burnham MP, Catherine Tyldesley, Daniel Moores & Michael Campbell from The Courteeners, Joe Hart, Peter Reid, Sgt Rick Clement and Young Ambassador Colson Smith came along over the 5 days alongside Foundation partners and donors. We even found out that Catherine Tyldesley is a distant relative of Michael Vaughan!

We also had eight competition winners as our guests who had entered the JustTextGiving competition we held during the Foundation launch last year. Everyone who donated was entered into a draw to win a day’s hospitality with us – lucky them! If you want to donate via JustTextGiving text LCCC11 £1, £5, or your chosen amount to 70070.We worked our pedometers into the ground over the five days too as we had staff selling wristbands and raffle tickets for the daily draw all over the ground – congratulations if you won with us!


We want to say a huge THANK YOU to everyone who supported us; we raised just under £25,000 which exceeded all our expectations. Thank you again and here’s to the next Test Series at Emirates Old Trafford!

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